Hard Core, self-organization and alternativity
Succesfully having established an area for the production and distribution
of their music outside of the mainstream corporate music industry, the
hardcore scene (or scenes) poses a possible model for, or at least an
interesting case study that might provide some pointers towards, the development
of a sustainable alternative artproduction/-distribution.
The hardcore scene shares several characteristics with the historical
avant-gardes, and its aptness as a partial model for art is in part connected
to its sharing some of these characteristics.
The hardcore scene in general is both anti-establishment and specifically
political. This is evident both in the sound and intensity of the music,
making it less accessible than more commercially controlled forms of music,
and in the highly political lyrics of many of the bands. Just as the early
workers theatres in Germany strove to find the balance between the social/
political message and the entertainment value of their plays, the hardcore
scene mediate their political message through a certain sound /aesthetic
that is also seen to have a value in itself. Both in their lyrics and
in statements and interviews the different bands and participants in the
myriad of scenes connected to hardcore underline the blend of entertainment
and political message in their music:
In addition to hopefully bringing people together for a good time we hope
to share some of our experiences and beliefs in working class solidarity,
friendship, loyalty and self-improvement as a means to bettering society.
Of course, the "good time" and entertainment aspect here is connected
to the political message in the same way as the rejection of traditional
(bourgois) aesthetics had a political function in the avant-garde movements,
with the hardcore sound itself underlining ther content and general energy
of the lyrics. However, whereas the strangeness of the avant-garde aesthetics
was quickly taken up by the mainstream , the hardcore scene (sound), although
it has evolved and has influenced other music styles, has been able to
remain alternative and independent of the bigger music scenes (and therefore
also of the big corporations).
Contrary to most of the different experiments in alternativity and self
sustained systems in the contemporary art scene, the hardcore scene has
managed to build up and maintain a functioning alternative scene outside
of the more traditionally commercial music business, and has remained
in control of thier own output for a substantial number of years now.
Of course, the distribution and production of hardcore music is slightly
simplified as a model for the production/ distribution of contemporary
art, because of the simple fact that the musci industry has such a convenient
product to sell, but even so, I believe that it can function as a model
in order to point out certain possible solutions for the establishment
and maintenance of sustainable alternative structures within the artworld.
The distribution of hardcore music is handled almost exclusively through
smaller record labels and distribution companies, most of whom are run
largely on an idealist basis*. Fanzines, record labels of various sizes,
concert venues etc. all interconnect and relate to each other forming
what Manuel DeLanda describes as a meshwork. The hardcore scene(s) seems
to have been able to build up a functioning alternative and self organized
market strcture exactly because of its belief in group solutions and interaction
and because of the synergic effect of this meshwork situation. This situation
seems also to have evolved with, and been further strengthened by the
advent of the internet and its possibilities for networking and small
scale and special interest based distribution.
Adressing an audience consisting of their peers, with very much the same
background and frames of reference as themselves, the bands describe the
situation of their audience by describing their own. Naturally this gives
the audience a strong sense of shared interest and recognition and helps
facilitate a large degree of audience-performer interaction.
The Dropkick Murphys ideas (as quoted above) of sharing their beliefs
in "working class solidarity", "self- improvement" and "bettering society"
of course strongly echo the histroical avant-gardes and their hopes of
(and belief in) being able to bring about changes in society by means
of their art. The avant-gardes -historical as well as contemporary- always
suffered from severe problems of the distribution and reception of their
art, though. As Jochen Schulte-Sasse writes:
Individual works may have criticized negative aspects of society, but
the anticipation of social harmony as psychic harmony, which is part of
the aesthetic enjoyment for the individual, risks degenerating into a
mere cerebral caompensation for society's shortcomings, and thus of affirming
precisely what is criticized by the content of the work. (2)
These problems are to a large part avoided by the hardcore scene exactly
because it has remained in control of its own distribution, thereby steering
clear of the cultural assimilation and aesthetic repackaging that has
created a situation in the artworld where the mode of reception undermines
the critical content of the works.
* Many of these are also run by the bands themselves or by people involved
in several of the other parts of the production and distribution of the
music. One example here is Rick Ta Life of 25 Ta Life, who in addition
to several band projects also runs a distrubution company and a record
(1) The Dropkick Murphys, www.dropkickmurphys.com
(2) Jochen Schulte-Sasse, foreword to Theory of the Avant-Garde, Peter
Burger, University of Minnesota Press, Minneapolis, 1996
an interview with "The Dropkick Murphys"